{"id":138,"date":"2013-03-27T00:00:05","date_gmt":"2013-03-27T00:00:05","guid":{"rendered":"http:\/\/www.brainread.com\/en\/?p=138"},"modified":"2017-03-22T10:13:42","modified_gmt":"2017-03-22T10:13:42","slug":"reading-is-a-core-competency-that-supports-welfare","status":"publish","type":"post","link":"https:\/\/www.brainread.com\/en\/reading-is-a-core-competency-that-supports-welfare\/","title":{"rendered":"Reading is a core competency that supports welfare"},"content":{"rendered":"<p style=\"text-align: justify;\"><strong>A remarkable experiment by nonprofit organization \u201ePlanetRead\u201c has proved what a great impact development work can have. An example of capacity building of a special kind.<\/strong><\/p>\n<h2 style=\"text-align: justify;\">One little thing..<\/h2>\n<p lang=\"en-US\" style=\"text-align: justify;\">\u201cOne little thing that had a great impact on the lives of a lot of people\u201d. <a title=\"Video\" href=\"https:\/\/www.youtube.com\/watch?v=juZOlmf9APk\" target=\"_blank\">Video<\/a> This is how Bill Clinton described it on a \u201cPlanetRead\u201d convention. That \u201clittle thing\u201d he was talking about was an experiment by nonprofit organization \u201ePlanetRead\u201c and the indian film industry between the years 1999 and 2003. In those years they jointly produced movies in the native language with subtitles- in the same language. This facilitated that viewers could read along to what they were hearing.<\/p>\n<p lang=\"en-US\" style=\"text-align: justify;\">The impact was remarkable: In the four years duration of the experiment 150 million indians learned to read. Along with their reading literacy their occupational outlook improved too- a fact that is confirmed by the OECD.<\/p>\n<h2 style=\"text-align: justify;\">Movies with subtitles improve reading literacy<\/h2>\n<p lang=\"en-US\" style=\"text-align: justify;\">The fact that watching movies with subtitles improves reading literacy was found due to the <a title=\"Studies\" href=\"\/en\/speed-reading-with-vicky-the-viking\/\" target=\"_blank\">studies about holistic reading conducted in Scandinavia<\/a>. A number of other studies also show that not only in India it is important to improve reading ability: managers and professionals all over the western world feel overwhelmed with the abundance of information and reading material they have to deal with on a daily basis. Improved reading literacy and faster reading is now more than ever a highly useful skill.<\/p>\n<p lang=\"en-US\" style=\"text-align: justify;\">Several European and American research studies have addressed this phenomenon. Their findings are the basis of my speed reading training for adults. You will here about them in my Brainread seminars and can read about them in my book.<\/p>\n<!-- AddThis Advanced Settings generic via filter on the_content --><!-- AddThis Share Buttons generic via filter on the_content -->","protected":false},"excerpt":{"rendered":"<p>A remarkable experiment by nonprofit organization \u201ePlanetRead\u201c has proved what a great impact development work can have. An example of [&hellip;]<!-- AddThis Advanced Settings generic via filter on get_the_excerpt --><!-- AddThis Share Buttons generic via filter on get_the_excerpt --><\/p>\n","protected":false},"author":2,"featured_media":378,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":[],"categories":[17,14,16,18],"tags":[25,51,53],"yoast_head":"<!-- This site is optimized with the Yoast SEO plugin v19.6.1 - https:\/\/yoast.com\/wordpress\/plugins\/seo\/ -->\n<title>Reading is a core competency that supports welfare - BrainRead<\/title>\n<meta name=\"robots\" content=\"index, follow, max-snippet:-1, max-image-preview:large, max-video-preview:-1\" \/>\n<link rel=\"canonical\" href=\"https:\/\/www.brainread.com\/en\/reading-is-a-core-competency-that-supports-welfare\/\" \/>\n<meta property=\"og:locale\" content=\"en_US\" \/>\n<meta property=\"og:type\" content=\"article\" \/>\n<meta property=\"og:title\" content=\"Reading is a core competency that supports welfare - BrainRead\" \/>\n<meta property=\"og:description\" content=\"A remarkable experiment by nonprofit organization \u201ePlanetRead\u201c has proved what a great impact development work can have. An example of [&hellip;]\" \/>\n<meta property=\"og:url\" content=\"https:\/\/www.brainread.com\/en\/reading-is-a-core-competency-that-supports-welfare\/\" \/>\n<meta property=\"og:site_name\" content=\"BrainRead\" \/>\n<meta property=\"article:published_time\" content=\"2013-03-27T00:00:05+00:00\" \/>\n<meta property=\"article:modified_time\" content=\"2017-03-22T10:13:42+00:00\" \/>\n<meta property=\"og:image\" content=\"https:\/\/www.brainread.com\/en\/wp-content\/uploads\/2016\/07\/Bill-Clinton-PlanetRead-Video-506-334.jpg\" \/>\n\t<meta property=\"og:image:width\" content=\"506\" \/>\n\t<meta property=\"og:image:height\" content=\"334\" \/>\n\t<meta property=\"og:image:type\" content=\"image\/jpeg\" \/>\n<meta name=\"author\" content=\"G\u00f6ran Askeljung\" \/>\n<meta name=\"twitter:card\" content=\"summary\" \/>\n<meta name=\"twitter:creator\" content=\"@368337457\" \/>\n<meta name=\"twitter:label1\" content=\"Written by\" \/>\n\t<meta name=\"twitter:data1\" content=\"G\u00f6ran Askeljung\" \/>\n\t<meta name=\"twitter:label2\" content=\"Est. reading time\" \/>\n\t<meta name=\"twitter:data2\" content=\"1 minute\" \/>\n<script type=\"application\/ld+json\" class=\"yoast-schema-graph\">{\"@context\":\"https:\/\/schema.org\",\"@graph\":[{\"@type\":\"WebPage\",\"@id\":\"https:\/\/www.brainread.com\/en\/reading-is-a-core-competency-that-supports-welfare\/\",\"url\":\"https:\/\/www.brainread.com\/en\/reading-is-a-core-competency-that-supports-welfare\/\",\"name\":\"Reading is a core competency that supports welfare - BrainRead\",\"isPartOf\":{\"@id\":\"https:\/\/www.brainread.com\/en\/#website\"},\"datePublished\":\"2013-03-27T00:00:05+00:00\",\"dateModified\":\"2017-03-22T10:13:42+00:00\",\"author\":{\"@id\":\"https:\/\/www.brainread.com\/en\/#\/schema\/person\/57acc99335b296a0e2edaa81d16f08e2\"},\"breadcrumb\":{\"@id\":\"https:\/\/www.brainread.com\/en\/reading-is-a-core-competency-that-supports-welfare\/#breadcrumb\"},\"inLanguage\":\"en-US\",\"potentialAction\":[{\"@type\":\"ReadAction\",\"target\":[\"https:\/\/www.brainread.com\/en\/reading-is-a-core-competency-that-supports-welfare\/\"]}]},{\"@type\":\"BreadcrumbList\",\"@id\":\"https:\/\/www.brainread.com\/en\/reading-is-a-core-competency-that-supports-welfare\/#breadcrumb\",\"itemListElement\":[{\"@type\":\"ListItem\",\"position\":1,\"name\":\"Home\",\"item\":\"https:\/\/www.brainread.com\/en\/\"},{\"@type\":\"ListItem\",\"position\":2,\"name\":\"Reading is a core competency that supports welfare\"}]},{\"@type\":\"WebSite\",\"@id\":\"https:\/\/www.brainread.com\/en\/#website\",\"url\":\"https:\/\/www.brainread.com\/en\/\",\"name\":\"BrainRead\",\"description\":\"Read faster now with BrainRead\",\"potentialAction\":[{\"@type\":\"SearchAction\",\"target\":{\"@type\":\"EntryPoint\",\"urlTemplate\":\"https:\/\/www.brainread.com\/en\/?s={search_term_string}\"},\"query-input\":\"required name=search_term_string\"}],\"inLanguage\":\"en-US\"},{\"@type\":\"Person\",\"@id\":\"https:\/\/www.brainread.com\/en\/#\/schema\/person\/57acc99335b296a0e2edaa81d16f08e2\",\"name\":\"G\u00f6ran Askeljung\",\"image\":{\"@type\":\"ImageObject\",\"inLanguage\":\"en-US\",\"@id\":\"https:\/\/www.brainread.com\/en\/#\/schema\/person\/image\/\",\"url\":\"https:\/\/www.brainread.com\/en\/wp-content\/uploads\/2015\/09\/006-150x150.jpg\",\"contentUrl\":\"https:\/\/www.brainread.com\/en\/wp-content\/uploads\/2015\/09\/006-150x150.jpg\",\"caption\":\"G\u00f6ran Askeljung\"},\"description\":\"Director of immediate effects Ltd. 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